Make in Maharashtra Events and Tourism Policy 2024-2030

Transforming Maharashtra into a Global Tourism and Events Hub

Maharashtra, a land of cultural richness, historical grandeur, and diverse landscapes, stands at the cusp of transforming into a global leader in tourism and events. The Maharashtra Events and Tourism Policy 2024 is designed to capitalize on the state’s unique strengths, positioning Maharashtra as the ultimate destination for both domestic and international tourists as well as a top choice for hosting world-class events.

Make in Maharashtra’s aim is to drive inclusive economic growth by leveraging the tourism sector as a catalyst for development, generating employment, and promoting the state’s rich cultural heritage, natural beauty, and modern attractions. With this policy, Maharashtra envisions becoming a premier global tourism and events hub, fostering sustainable and responsible tourism.

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Vision for 2030: Maharashtra Leading India’s Tourism and Events Industry

By 2030, Make in Maharashtra envisions establishing the state as India’s top destination for tourism and international events, with the following key goals:

  • Becoming the preferred tourism destination for domestic and international tourists, contributing significantly to the state’s GDP.
  • Attracting ₹50,000 crores in tourism and event investments, including infrastructure for eco-tourism, cultural tourism, and adventure tourism.
  • Developing Maharashtra as the events capital of India, attracting international conferences, festivals, and sporting events.
  • Creating 2 lakh+ direct and indirect jobs in the tourism and events sector, fostering inclusive growth and supporting local communities.

Building a strong ecosystem that promotes sustainable tourism, eco-friendly practices, and balanced regional development.

Mission: Elevating Maharashtra’s Tourism and Events Ecosystem

Make in Maharashtra is committed to positioning the state as a global hub for tourism and events by creating a sustainable, inclusive, and investor-friendly environment. The Maharashtra Events and Tourism Policy 2024 aims to:

  • Promote Maharashtra as a top global tourism destination, known for its unique blend of heritage, natural beauty, and modern attractions.
  • Develop the state as the premier destination for international events by building world-class infrastructure for MICE (Meetings, Incentives, Conferences, and Exhibitions), sports tourism, and festivals.
  • Encourage private investment in tourism infrastructure and event management through comprehensive incentives, subsidies, and simplified regulatory processes.
  • Foster skill development and job creation in tourism and events by training local communities, ensuring inclusive growth across all regions of the state.

Key Objectives: Building Maharashtra’s Tourism and Events Future

The Maharashtra Events and Tourism Policy 2024 outlines several key objectives that will drive the growth of Maharashtra’s tourism and events industry:

  1. Attracting Investments in Tourism and Event Infrastructure: Maharashtra will focus on attracting large-scale investments in tourism projects, hotel infrastructure, event venues, and transport facilities, ensuring the state has world-class amenities for visitors and event organizers.
  2. Promoting Maharashtra as a Global Tourism and Events Destination: The state will promote its cultural heritage, eco-tourism opportunities, and world-class event venues through aggressive international and domestic marketing campaigns.
  3. Supporting Sustainable and Responsible Tourism: The policy emphasizes sustainable tourism practices, promoting eco-tourism, heritage tourism, and green infrastructure in tourism projects to ensure long-term environmental sustainability.
  4. Developing World-Class Event Infrastructure: Maharashtra aims to establish itself as the top destination for MICE tourism and international sporting events by creating dedicated event hubs in major cities like Mumbai, Pune, and Nagpur.
  5. Creating Employment and Skill Development Opportunities: The policy will focus on creating 2 lakh+ jobs in the tourism and events sector, offering training and employment opportunities to local communities, women, and marginalized groups.

Strategic Focus Areas: Accelerating Tourism and Events Growth in Maharashtra

Promoting Maharashtra as India’s Events Capital

Maharashtra will establish itself as the leading destination for global events, including conferences, exhibitions, music festivals, cultural performances, and international sporting events. The state will create dedicated MICE hubs with world-class infrastructure, equipped to host events of international scale. Maharashtra will also leverage its strategic location and global connectivity to attract corporate events, sports tournaments, and film festivals, making the state a vibrant events hub.

Developing Eco-Tourism and Cultural Tourism

Maharashtra will promote eco-tourism in its pristine forests, wildlife sanctuaries, and coastal areas, offering tourists immersive experiences in sustainable tourism. The state will also focus on cultural tourism, celebrating its rich heritage, ancient temples, and historic monuments, creating unique travel experiences that attract visitors from across the globe. Maharashtra’s Buddhist circuits, forts, and religious sites will be developed as key tourist attractions.

Creating World-Class Tourism Infrastructure

To support the growing demand for tourism, Maharashtra will focus on developing hotel infrastructure, high-quality transport services, airport upgrades, and luxury accommodations. The state will establish new tourist circuits, including beach tourism, wellness tourism, and adventure tourism, ensuring a diverse range of experiences for visitors.

Encouraging Private Sector Investment

Maharashtra will provide comprehensive incentives to attract private investments in tourism and events. These incentives will include capital subsidies, tax exemptions, stamp duty waivers, and interest subsidies for new tourism projects, hotels, resorts, and event venues. The policy will also support public-private partnerships (PPPs) for the development of large-scale tourism projects.

Building a Skilled Workforce for Tourism and Events

Maharashtra will invest in skill development programs focused on hospitality, tourism management, event planning, and tourism services, ensuring that the local workforce is well-prepared to support the growing tourism and events industry. The state will also provide training subsidies for employers, ensuring a continuous supply of skilled professionals in the sector.

Advocacy Committees

Incentives for Tourism and Event Investments

The Maharashtra Events and Tourism Policy 2024 offers a range of incentives to encourage investment in tourism and events infrastructure:

Incentive TypeDetails
Capital Investment SubsidyInvestments starting from ₹20 lakh are eligible for a 30% subsidy on eligible capital costs, capped at ₹15-20 crores based on project size.
Land Allotment SubsidyLand allotment for tourism projects at concessional rates in designated tourism development zones across Maharashtra.
Interest Subsidy5% interest subsidy for tourism projects for 5 years, up to ₹1 crore.
Stamp Duty and Land Conversion Exemption100% exemption on stamp duty and land conversion charges for new tourism projects.
Electricity Duty Exemption100% exemption from electricity duty for tourism units with a contract demand of up to 5 MVA, for 5 years.
Employment Subsidies75-100% reimbursement of employer contributions to ESI & EPF schemes for 5 years, for workers employed in tourism projects.
Green Infrastructure Subsidy20% reimbursement of capital costs for eco-friendly infrastructure, including renewable energy setups and waste management systems.

Ease of Doing Business: Simplified Approvals and Regulatory Support

Maharashtra is committed to ensuring ease of doing business for tourism investors and event organizers. The state will implement a Single Window Clearance System to streamline approvals for tourism projects and events. Through online applications and faster approval timelines, Maharashtra will ensure that investors experience minimal regulatory hurdles and can fast-track the implementation of projects.

Conclusion: Maharashtra Leading India’s Tourism and Events Revolution by 2030

The Maharashtra Events and Tourism Policy 2024 is a bold, forward-thinking initiative designed to position Maharashtra as India’s leading tourism and events destination. By fostering investments, promoting sustainable tourism, and building world-class infrastructure, Maharashtra is set to drive the next wave of growth in India’s tourism industry

Make in Maharashtra invites global investors, event organizers, and tourism developers to join this transformative journey and help build a thriving, sustainable, and culturally rich tourism ecosystem in Maharashtra.

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About Make in Maharashtra

The Make in Maharashtra is a Public Benefit Corporation (PBC) with a mission to establish Maharashtra as a key player in international economic collaboration, focusing on strategic partnerships with nations like USA, Europe, Australia, African Union, KSA, China, India, Qatar, Saudi Arabia, Türkiye, and the UAE across vital sectors such as energy, technology, agriculture, and finance. Our goal is to integrate lessons from successful global economic models, adopting best practices to ensure sustainable and inclusive growth. We aim to enhance economic prosperity and diversification, contribute to societal progress, and promote sustainable economic practices. By leveraging Maharashtra’s unique position, Make in Maharashtra strives to drive substantial economic growth, spur innovation, and solidify Maharashtra’s stature in the international economic arena, resonating with the government’s vision of a technologically advanced and interconnected economy.

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